Still in ice-age, many organizations commit a grave mistake of managing accounting and marketing functions separately. For most of these organizations, it is more of acurse due to lack of integrated business management software that blends in both accounting and customer relationship management functions intuitively.
Nevertheless, ask any accounting personnel in an organization to share transaction and accounting related data outside their department and the reply would be a big no, because of qualms and concerns pertaining to data security.
Now think of a scenario wherein your sales rep gets a comprehensive picture of a customer’s transaction history, invoice and pricing details, purchase and account history etc. This would make him the happiest guy on the planet, as nothing can get any better than this for a sales rep!
Yes, an advanced and robust CRM solution makes available all such valuable customer data at the fingertips of sales reps and managers. Talk about instant access …!
Looking at the exploding demand for integrated business management software, CRM providers today are coming up with finely integrated solutions that help curb redundancies, inefficiencies and root out productivity issues.
In fact, business management solutions have come a long way and are a lot better compared to their predecessors.
Here is how today’s CRM solution can simplify business transaction and accounting processes for a business in a seamless and efficient way.
- Process Enhancement
Having a business management solution, which integrates customer relationship management and accounting tools results in increased efficiency across various critical operations. For instance, when a sales rep is assigned with a new client, the system brings together all the required details like transaction info, pricing, etc. automatically saving a great deal of his time. What more, he gets it all on a unified and single platform for easy and quick access.
- Improved Customer Engagement
By blending a unified list in your accounting, you improve the quality of customer engagement. Further, activity tracking offered by CRM solutions can be put to use for tracking contact and transaction details in a quick and effortless manner for improved customer engagement.
- Single Data Storage Point
Storing all your accounting, sales, marketing and business transaction related data on single location undoubtedly cuts down a good number of data silos whilst ensuring seamless flow of data across multiple departments and teams within an organisation.
- Improved Financial Forecasting
The secret to accurate and efficient financial forecasting is having a comprehensive view of your entire opportunity pipeline.In fact, this valuable information is of great importance in forecasting revenue for a business. By integrating accounting data with sales/marketing data, you empower your accounting personnel to offer increasingly relevant and judicious estimates, which eventually would help take informed decisions.
- Reduced Dual Entries
It reduces the hassles of dual entries cutting down data entry redundancies and saves time whilst providing vital accounting data to your sales people helping them offer improved customer service.
- Reduced Workload and Increased Close Deals
An integrated CRM solution reduces huge amount of workload and helps close more number of deals for the sales reps by providing direct and instant access to critical accounting functions such as invoicing, pricing, transaction history and much more.
- Streamlined Business Operations
Equips a business with the required pace by streamlining business operations and improved workflow making the business more responsive to its customers and market trends.
Business management software with accounting and CRM integration bestows the salespeople with the ability to have a bird’s eye view of accounting operations and eventually uplifts workflow.
Now take for instance, if a prospect requests for an estimate, the sales rep would create an estimate in your CRM system by using real-time data from the accounting system. Next, the sales rep after completing the estimate sends an email to that prospect from the CRM system, which would automatically reflect into your accounting system.
We can conclude that effective business management software with fine integration of both accounting and CRM solutions helps curb dual entries, eliminates human errors, promotes automation, streamlines processes and improves workflow as well as productivity.
Anwar Shaikh writes about business management software that include CRM, ERP and payroll solutions. A self-made and reared up writer, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of enterprise management solutions to small and mid-sized businesses in India.