A well-executed SEO strategy will have you on top of the competition in terms of ranking, boosting your online visibility, and growing your brand in the long run. However, simple errors during your SEO implementation can significantly jeopardize your ranking. Here are 5 SEO mistakes that you need to avoid as they hurt your search engine rankings. Ultimately, using a professional service like this boise web design company will have the most beneficial impact.
1. Duplicating Content
Content duplication occurs when the same content appears on different web pages, either on the same or different domains. This practice hurts your rankings as search engines can’t decide which content to index and may end up not showing either on search results. You can even face penalties for duplication and plagiarism.
By creating valuable and unique content for your readers, you secure a positive brand image and up your chances of being among the first pages on search results. For the best results, consider creating both long-form and short-form quality that is helpful and addresses the needs of your target audience.
2. Wrong Link-Building Strategies
Quality inbound links from reputable sources will help your website rank higher as it affirms the value of your content and boosts your website’s authority. However, most people make the mistake of prioritizing link quantity over quantity, which pushes them to adopt black-hat link building practices that do nothing for their rankings.
Instead of using illegal ways of earning links, consider creating high-quality content worthy of reference. You can also consider using strategies like moderate guest posting and building meaningful relationships.
3. Wrong Use of Keywords
Keywords are essential in ensuring that your content shows up on relevant searches and improves your rankings. The keywords you use must be well researched, match the intent of the searcher, and used appropriately, so they flow naturally with your content.
Keyword mistakes like keyword stuffing are frowned upon by search engines and will not only hurt your ranking but also earn you manual actual. You should also avoid optimizing for competitive keywords or relying solely on short-tail keywords. Consider mixing short and long-tail keywords as well as using global and broad keywords that describe your products for better online visibility.
4. Not Optimizing for Mobile
With most searches coming from mobile, search engines are rewarding websites that are optimized for use on mobile devices. This means that designing your website and content for access through desktops will have you lagging in search engine rankings. This is especially true after Google came up with the mobile-first indexing.
As mobile use continues to increase, you need to ensure that you have a responsive web design for better user experience and improved ranking. You can evaluate your website and find out where you need to improve on using Google’s mobile-friendly test
5. Ignoring Broken Links
Broken links occur when a linked page is deleted, or a URL is misspelled. Ignoring broken links negatively affects your ranking as it makes web crawlers crawl on empty pages instead of valuable content. It also wastes the resources of search engine bots.
When crawlers come across non-existent pages directed by broken links, search engines establish that your content is outdated, which hurts your ranking. As such, it is crucial to conduct a website audit regularly and get rid of broken links—both internal and external.
SEO is an ongoing process that requires regular monitoring and improvement. Avoiding and correcting the above mistakes will enhance your SEO performance and boost your search engine ranking.
About the author:
Elisha K. Philip is a copywriter and the founder of GenZ Writers. His specialties are blog writing, web content, product descriptions, and social media content. He’s adept at SEO, and always write original, clear, and concise content that gets ranked.