What if I told you of a way to increase your online brand visibility while cutting back on your marketing expenditure? Because, believe it or not, there exist many (totally legit) ways to do this. And it is towards one of these digital promotional methods that I’ll be pointing you to in this blog post. And to acquaint you in full with the generous person that I (usually) am, let me explain some of the technical specifics of the subject that we’re about to explore. I first came across this knowledge during one of my what channel is Fox on Charter reading sessions, and I’ve been really lucky to have followed up on it. Because it has paid off in more than just stacks of cash and a burgeoning bank balance. Satisfied clients, as any experienced business executive would tell, also count for a lot.
And I can guarantee that if you choose to take the suggestions given to heart, and implement them in their true spirit, you’ll be well on your way towards spinning some marketing gold.
And I’m not kidding!
Only whetting your appetite for what lies in store.
Learn and Use SEO to Make Big Savings on Your Marketing Budgets
And so without any further ado, allow me to introduce you to your new-age digital marketing savior-of-sorts. A nifty practice referred to as Search Engine Optimization. OrSEO, if you prefer to use its much-repeated acronym.
SEO, in a nutshell (and in an attempt to save you from some much-frustrating online research and self-reading), boosts your organic search visibility in SERPs (search engine results pages). You can think of this sentence as a kind of loose definition of the term – and the process.
In plain English, SEO optimization is one of the most popular ways in which you can have your brand website listed in the (first) top five or six Google search results. And once this feat is accomplished, business websites can start receiving the greater bulk of search user traffic on their web platforms – more so than their competition.
Greater website traffic inflows directly (and obviously) translate into a higher probability of product sales. And more sales – if you didn’t already know this – mean more profits; which of course make the ‘world go round’ for any commercial organization.
SEO is a Major Tool in the Digital Marketer’s Arsenal
SEO, as has been alluded to here, falls under the realm of organic digital marketing. This means that if you’re familiar with its many tips & tricks, you don’t need to spend much (or any) money in watching your online marketing efforts soar!
One catch with the practice is that it takes time – often in the frame of many months – to bear some noticeable fruit. So if you’re interested in gaining an instantaneous increase in website traffic, you should perhaps focus on running a paid (SEM) campaign first.
But if you’re really thinking about promoting your brand over the long haul, consider getting some SEO optimization done on your website today. Because on this front, the early bird really does end up catching the worm first. And as a marketing expert fully worth his or her salt, you really don’t want this to happen.
A Simple Overview of What the Practice Typically Entails
Successful SEO optimization (monitored by ‘Analytics’ and other Search/Website traffic-specific software) requires digital marketers to do a little bit of front and backend website ‘tweaking’.
A website’s front-end interface includes its visible portions like written content and graphics (static and multimedia), as well as its HTML characters & tags. On the Google Chrome web browser, a quick way to gain access to the HTML source code page is by using the ‘Ctrl + U’ keyboard command. As can be inferred from this information, a number of content specialists need to work in collaboration to ‘weave’ a site’s front-end outlay. These professionals commonly include content writers, digital graphics artists, and programming language experts.
A website’s back-end interface is the domain of developers. They use complex programming language, domain and server combinations/functions to knit-together the basic ‘ground’ of a website.
Search Engine Algorithms, and ‘Ranking Factors’
SEO techs, based on their understanding of search engine algorithm ‘Ranking Factors’, suggest certain modifications on both the front and back ends. And so for this reason, they need to work in close concert with the website specialists mentioned. A typical SEO optimization effort can entail strategic keyword insertions and formatting of written content, and adding some special HTML tags. In like fashion, SEO techs also require website developers to add certain codes that provide modified sites with a definitive ‘leg up’ in SERPs.
This is a very basic outline of the everyday working of SEO analysts. When you start experimenting with the practice yourself, you’ll learn a thing or two about how intricate and complex working on each different website section can oftentimes become.
It is for this reason that a ‘division of labor’ is ideally managed in digital marketing departments – so that each website specialist gets to focus on the area of his/her expertise.
Increasing Website Traffic and Reducing Marketing Spend
When I first started learning SEO through my charter spectrum customer support service, I had to resort to a lot of professional guidance given by the digital marketers I hung around with. Over time, and with a fair bit of research, I learned to steer my own course. So if you face any difficulties in understanding the technical aspects of SEO, don’t be afraid to reach out for some timely advice. In this way, you’ll be able to save yourself from a lot of mental anguish and confusion. Trust me!