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How to Reduce Your Marketing Spend Without Hurting Your Traffic

Posted by — February 6, 2019 in Digital Marketing 0
How to Reduce Your Marketing Spend Without Hurting Your Traffic

What if I told you of a way to increase your online brand visibility while cutting back on your marketing expenditure? Because, believe it or not, there exist many (totally legit) ways to do this. And it is towards one of these digital promotional methods that I’ll be pointing you to in this blog post. And to acquaint you in full with the generous person that I (usually) am, let me explain some of the technical specifics of the subject that we’re about to explore. I first came across this knowledge during one of my what channel is Fox on Charter reading sessions, and I’ve been really lucky to have followed up on it. Because it has paid off in more than just stacks of cash and a burgeoning bank balance. Satisfied clients, as any experienced business executive would tell, also count for a lot.

How to Reduce Your Marketing Spend Without Hurting Your Traffic

And I can guarantee that if you choose to take the suggestions given to heart, and implement them in their true spirit, you’ll be well on your way towards spinning some marketing gold.

And I’m not kidding!

Only whetting your appetite for what lies in store.

Learn and Use SEO to Make Big Savings on Your Marketing Budgets

And so without any further ado, allow me to introduce you to your new-age digital marketing savior-of-sorts. A nifty practice referred to as Search Engine Optimization. OrSEO, if you prefer to use its much-repeated acronym.

SEO, in a nutshell (and in an attempt to save you from some much-frustrating online research and self-reading), boosts your organic search visibility in SERPs (search engine results pages). You can think of this sentence as a kind of loose definition of the term – and the process.

In plain English, SEO optimization is one of the most popular ways in which you can have your brand website listed in the (first) top five or six Google search results. And once this feat is accomplished, business websites can start receiving the greater bulk of search user traffic on their web platforms – more so than their competition.

Greater website traffic inflows directly (and obviously) translate into a higher probability of product sales. And more sales – if you didn’t already know this – mean more profits; which of course make the ‘world go round’ for any commercial organization.

SEO is a Major Tool in the Digital Marketer’s Arsenal

SEO, as has been alluded to here, falls under the realm of organic digital marketing. This means that if you’re familiar with its many tips & tricks, you don’t need to spend much (or any) money in watching your online marketing efforts soar!

One catch with the practice is that it takes time – often in the frame of many months – to bear some noticeable fruit. So if you’re interested in gaining an instantaneous increase in website traffic, you should perhaps focus on running a paid (SEM) campaign first.

But if you’re really thinking about promoting your brand over the long haul, consider getting some SEO optimization done on your website today. Because on this front, the early bird really does end up catching the worm first. And as a marketing expert fully worth his or her salt, you really don’t want this to happen.

A Simple Overview of What the Practice Typically Entails

Successful SEO optimization (monitored by ‘Analytics’ and other Search/Website traffic-specific software) requires digital marketers to do a little bit of front and backend website ‘tweaking’.

A website’s front-end interface includes its visible portions like written content and graphics (static and multimedia), as well as its HTML characters & tags. On the Google Chrome web browser, a quick way to gain access to the HTML source code page is by using the ‘Ctrl + U’ keyboard command. As can be inferred from this information, a number of content specialists need to work in collaboration to ‘weave’ a site’s front-end outlay. These professionals commonly include content writers, digital graphics artists, and programming language experts.

A website’s back-end interface is the domain of developers. They use complex programming language, domain and server combinations/functions to knit-together the basic ‘ground’ of a website.

Search Engine Algorithms, and ‘Ranking Factors’

SEO techs, based on their understanding of search engine algorithm ‘Ranking Factors’, suggest certain modifications on both the front and back ends. And so for this reason, they need to work in close concert with the website specialists mentioned. A typical SEO optimization effort can entail strategic keyword insertions and formatting of written content, and adding some special HTML tags. In like fashion, SEO techs also require website developers to add certain codes that provide modified sites with a definitive ‘leg up’ in SERPs.

This is a very basic outline of the everyday working of SEO analysts. When you start experimenting with the practice yourself, you’ll learn a thing or two about how intricate and complex working on each different website section can oftentimes become.

It is for this reason that a ‘division of labor’ is ideally managed in digital marketing departments – so that each website specialist gets to focus on the area of his/her expertise.

Increasing Website Traffic and Reducing Marketing Spend

When I first started learning SEO through my charter spectrum customer support service, I had to resort to a lot of professional guidance given by the digital marketers I hung around with. Over time, and with a fair bit of research, I learned to steer my own course. So if you face any difficulties in understanding the technical aspects of SEO, don’t be afraid to reach out for some timely advice. In this way, you’ll be able to save yourself from a lot of mental anguish and confusion. Trust me!

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Today, for any business, excellent customer service is fundamental. There is no denying that online shopping is rapidly evolving at a fast pace. According to Statista, in 2022, global retail e-Commerce revenue is estimated to hit $6.54 trillion. In the social media era, bad news travels faster than good news. People usually share their bad customer experiences on social media while some share their experience about their excellent customer experience. Statista quoted, "there is no longer a product or category that has no place on the online platform, and record-breaking numbers are seen in online marketplaces." For example, every month, 206 million people visit Amazon applications all over the world. What is E-Commerce Customer Service? E-Commerce customer service is the method in which online businesses provide assistance, including tackling online purchasing decisions to solve problems of the customers. This methodology also helps the company to know what their customers think about the products and services. Besides, it also helps companies to solve the grievances of their customers. E-Commerce customer service is not just advantageous, but instead essential for success. According to Microsoft, 95% of consumers, customer satisfaction is the key to brand loyalty. Existing customers have expectations from the companies. Although fewer customers may be having issues, more customers than ever before are indented to complain over customer service issues. Today’s generation is ready to pay 21% more to e-Commerce websites that provide customer service. Let us go through a few best practices for efficient e-Commerce customer service: 1. Get Organized: One of the critical components of an effective and successful customer service department is getting organized. You have to monitor customer conversions and equip your customer service team with resources to help them keep everyone to maintain decorum. Make sure to use collision detection. Additionally, for repeated questions, use a shared inbox or saved responses. These methods will allow your customer service team to resolve customers' requests in an organized and effective way. 2. Meet Customer’s Demanding Expectations: Customers expect a customized strategy in e-Commerce that makes them feel extraordinary. Today, different organizations need to interact with their customers to become better acquainted with their expectations and develop strategies according to them. Some customers want to speak with customer service representatives, while others are interested in live chat or emails, and some converse via tweet. As per Microsoft, 66% of consumers have used at least three different communication channels to contact customer service. You must represent customers according to their preferred medium of contact. If you need to reach and surpass the expectations of customers, you can set up a durable multi-channel customer service technique. 3. Use CRM Platforms: You can streamline your workforce measures using CRM platforms if you need to overcome customer dissatisfaction. This approach will continue to ensure that everybody is on the same wavelength, which is critical in building high customer service standards. Below are some of the advantages of using a CRM platform: a. Provides useful information about your customers that can enable you to identify their needs, sell more effortlessly, and give each customer a personalized experience. b. Improves customer experience and satisfaction, allowing you to establish strong customer relationships. c. Enables your sales and service teams to work more dedicatedly. d. Your customers are granted access to what has been ensured, which increases customer loyalty. e. On various platforms such as desktops, laptops, and mobile devices, most CRM stages are accessible. So you can help your customers anytime from any place globally. 4. Leverage Multi-Channel Servicing: Nobody can argue that the vast majority choose to buy from brands that have quality customer service through multiple channels, which is why omnichannel connectivity solutions continue to be offered by brands. You can enable clients to switch between multiple channels while also enjoying the quality service. This method will boost the reputation and credibility of your brand. Follow the below procedures that will help you provide your customers with outstanding multi-channel service. a. Mobile Devices: People expect something extraordinary when they're browsing on their mobile devices. You need to make sure the customer service and support are mobile-based in order to meet their requirements. b. Social Media: Numerous customers are shifting to social networks, particularly Facebook and Twitter for customer queries and complaints. To solve any conflicts between you and your customers, you can use social media intensity and provide your customers with viable solutions. 5. Enable Self-Service: Self-service is one of e-Commerce customer service's most underestimated methods. Also, a self-service support platform has been used by 77% of customers. According to Forrester, customers favor platforms which provide valuable information about the products and services. You can create and publish customer responses with the aid of a knowledge base and reduce the amount of customer service work by at least 20%. During high-volume expansions or when customers search for fast responses, you can use live chat to keep up with requests. Remember, whatever makes customers find their responses will impact your revenue. 6. Stand Out from the Crowd Using Personalization: Customers don't just simply require immediate answers to basic questions, but there are times when they are looking for a tailored solution and professional advice. According to Accenture, 33% of customers abandoned a business relationship due to the lack of personalization. Generally, consumers expect a personalized approach, and a report by Segment found that 71% of respondents are frustrated by the negative experience. You need to provide personalized and knowledgeable assistance to be a leader to stand apart from most online businesses. 7. Utilize the Power of Customer Reviews: Customers are more motivated than ever to opt for educated choices in today's modern world. They need to be considered, and the opinions of other customers on products and services need to be received. Besides the way reviews are among the essential elements of buying decisions, they are also an incredible source of thoughts for enhancing customer service ideas. 77% of customers see brands as more positive if their feedback is proactively accepted and acknowledged. Worldwide, 52% of people agree that companies need to take action on their customers' feedback. 8. Boost up Your Response Time: Speed and convenience are a must when it comes to e-Commerce. At any point customers plan to buy online, they consistently expect a quick response and brief replies. It is not enough to permit customers to contact the customer service team using multiple networks. If you need your customer service team to perform well, you have to adjust between speed and convenience. You are on the road to delivering a fully functional, multi-channel customer support strategy at the stage where you are ready to provide customers with a reliable degree of consistency in a brief timeframe through diverse platforms. Conclusion: Nobody can argue that the cornerstone of the retail e-Commerce business is customer service. As consumers demand the perfect online shopping experience, customer service becomes necessary for a competitive e-commerce environment to thrive. Executing the above highly proficient best practices will deliver profits through different parameters. When securing new consumers, this approach will enable you to attract customers and grow their lifetime trust. Suppose you are new to the world of customer service. In that case, you can connect with the best company that provides outstanding IT solutions for Retail Industry, Retail Software Development, Mobile Retail Applications, etc. In the future, it will empower you to retain your existing customers and draw new customers. This strategy will be useful for getting your business above and beyond.

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