Internet is a boon for businesses today. Only if you know how to utilize it well. If you have a business, you must have a website first of all. This website can be used to popularize your company and multiply the business. The more people visit your website, the better are the chances of those visitors to buy your product or service. If nothing else, a website promotes the public relations and media relations of your company.
A process of increasing the number of viewers of your website is called Search Engine Optimization. In simple words, when a person tries to find some page on a search engine, they type some relevant words called the keywords. The results that the person gets are based on a ranking. The website with highest ranking is displayed on the top. Obviously the links on the first page have a higher chance of being viewed than the ones on the fourth or fifth page.
There are different ways of doing Search Engine Optimization. One of these ways is SEO Content Writing. You can think of it as the articles, blogs and other materials you read on the internet. Though just normal article may not help, an article could be great and very original. But if it does not follow certain guidelines of SEO, it may be of no use to your website. Two major guidelines for writing content for SEO are:
1. The material should be very much unique, not something just picked off some other site. It should actually have helpful points for the reader, something that will attract and impress the reader.
2. Use of keywords in the content, this will help the search engines like Google and Yahoo locate your content and list it when those keywords are searched for. The ranking of the content depends almost entirely on how much people find it interesting and visit the page
When a popular piece of content is linked to your website, it will increase the popularity of your website in terms of SEO. Major advantages of SEO content writing are:
1. Search engine optimized content becomes a path to your website. This increases the number of visitors to your website that is bound to attract more business.
2. Good SEO content increases its own ranking on the internet, in turn attracting more traffic to the linked website. By ‘good’ I mean a piece of information that is well researched, well structured and gives a reader exactly what he/she want.
3. A unique content is what search engines look for. The more original it is the higher will be its ranking. An article that is the same as others is of little use to the search engine.
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