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7 Effective Digital Marketing Strategy for eCommerce Website

Posted by — June 12, 2018 in Digital Marketing 0

Online shopping market is growing at a fast pace. Thanks to the indulgent and tech-savvy shoppers as they prefer e-commerce stores over retail outlets. Right now, the success of e-commerce business relies a lot on how well the website can perform in SERP or multiple search engines. The well-optimized e-commerce website will rank well in search engine results and will present multiple business opportunities. If you run e-commerce building and mulling over the best Digital Marketing Strategy for eCommerce to adopt, you have come to the right spot. There are some effective digital marketing based rules available for that said purpose.

Digital Marketing Strategy for eCommerce Website

1. Working on social media marketing:

A powerful digital marketing tool has to be SMM, especially in present times. As per the report from Social Media Examiner, around 90% marketers were confident about the pivotal practices of social media marketing for their individual business growth. On the other hand, around 89% marketers stated that proper use of social media will allow more exposure to firm to help in its expansion.

  • SMM services are best suitable options for startups. It helps in providing the platform for increasing traffic and exposure.
  • It further helps to make searching easier in social media for facilitating quicker sales. It is a perfect medium for generating more sales and leads.

2. Digital marketing calendar:

SEO professionals are known to optimize e-commerce sites to procure desired results. However, they fail to maintain continuity and consistency in SEO, exercised most of the time because of lack of digital market calendar. If you don’t have a fixed goal and plan, you won’t get benefited by optimizing e-commerce websites.

  • Digital marketing calendar is basically a roadmap for every marketing strategy, to be covered within the particular day for performing various SEO friendly activities.
  • Therefore, ensure to analyze resources and needs well before creating calendar ASAP.

It helps in streamlining all SEO assignments and offer respite while trying to optimize websites for shoppers and search engines.

3. Email marketing:

Email marketing is mandatory when it is related to targeting specified bodies or individuals. Despite what you foreseen as email fate, the reality is quite opposite. Right now, emails are quite back in business and in demand for a higher margin of ROI. Email marketing is ranked as the most profitable option among other schemes with an ROI as high as 122%. DMA conducted a recent survey, which resulted in this conclusion.

4. Meaningful SEO optimized content:

The availability of SEO based, error-free, unique and meaningful content forms the backbone of SEO. If you have sufficient content, you get the opportunity to launch digital campaigns for matching specified business goals. Shortage of quality content can put SEO on hold, causing greater loss in website traffic, e-commerce website ranking and finally in sales.

To avoid such instances, it is mandatory to put out meaningful content in the market and in bulk. If you fail to have enough time for content creation, let professional content writers help you by offering quality content in adequate numbers.

5. Google AdWords under PPC marketing:

PPC management services are the time-saving option in the field of digital marketing. Here, search engine ads are used for directing users to the website.  However, you need to ensure that the name of your company is right at the top of the list. So, PPC is termed as the indispensable tool for the company, which is currently relying on digitalized marketing strategies.

  • Through this method, customers can reach to right ad with just a click.
  • The ROI is rather high as payment is done when someone clicks the link.
  • You don’t have to wait long for results

6. Customer retention as the priority:

When the e-commerce store expands, you will receive multiple questions from various clients. If you fail to solve their queries timely, that might displease them, forcing them to leave your site. Displeased customers, in turn, can share negative reviews about your brand, which will finally degrade the reputation you worked so hard for. So, you should have a definite policy on ways to work with unhappy customers and persuade them for purchasing products from you once again. For that, you need successful retention program from Magento development company for acquiring old buyers and attracting some new customers too.

7. Influencer marketing:

Influencer marketing services are wide-spreading quite a lot. It has quickly become a noteworthy trend. A study clearly portrays that around 84% marketers are planning to launch campaign for influencer marketing in upcoming years. A recent survey conducted clearly portrays that 94% of marketers mostly think influencer marketing to be an effective tool for boosting business. It has further proven to be cost-effective method unlike some of the other strategies.

These 7 effective forms of digital marketing services and strategies are best suitable for the growth of you e-commerce websites in upcoming future. So, if you need to head for best result, you know what to do.

About Author:

Linda Wester has been working as professional Web Developer at HIreMagentoGeeks Ltd., which provides psd to responsive magento service within the given time frame. She loves to share excellent stuff on WordPress. You can also follow her company on various social media platforms such as: Twitter, Facebook and Google Plus.

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Today, for any business, excellent customer service is fundamental. There is no denying that online shopping is rapidly evolving at a fast pace. According to Statista, in 2022, global retail e-Commerce revenue is estimated to hit $6.54 trillion. In the social media era, bad news travels faster than good news. People usually share their bad customer experiences on social media while some share their experience about their excellent customer experience. Statista quoted, "there is no longer a product or category that has no place on the online platform, and record-breaking numbers are seen in online marketplaces." For example, every month, 206 million people visit Amazon applications all over the world. What is E-Commerce Customer Service? E-Commerce customer service is the method in which online businesses provide assistance, including tackling online purchasing decisions to solve problems of the customers. This methodology also helps the company to know what their customers think about the products and services. Besides, it also helps companies to solve the grievances of their customers. E-Commerce customer service is not just advantageous, but instead essential for success. According to Microsoft, 95% of consumers, customer satisfaction is the key to brand loyalty. Existing customers have expectations from the companies. Although fewer customers may be having issues, more customers than ever before are indented to complain over customer service issues. Today’s generation is ready to pay 21% more to e-Commerce websites that provide customer service. Let us go through a few best practices for efficient e-Commerce customer service: 1. Get Organized: One of the critical components of an effective and successful customer service department is getting organized. You have to monitor customer conversions and equip your customer service team with resources to help them keep everyone to maintain decorum. Make sure to use collision detection. Additionally, for repeated questions, use a shared inbox or saved responses. These methods will allow your customer service team to resolve customers' requests in an organized and effective way. 2. Meet Customer’s Demanding Expectations: Customers expect a customized strategy in e-Commerce that makes them feel extraordinary. Today, different organizations need to interact with their customers to become better acquainted with their expectations and develop strategies according to them. Some customers want to speak with customer service representatives, while others are interested in live chat or emails, and some converse via tweet. As per Microsoft, 66% of consumers have used at least three different communication channels to contact customer service. You must represent customers according to their preferred medium of contact. If you need to reach and surpass the expectations of customers, you can set up a durable multi-channel customer service technique. 3. Use CRM Platforms: You can streamline your workforce measures using CRM platforms if you need to overcome customer dissatisfaction. This approach will continue to ensure that everybody is on the same wavelength, which is critical in building high customer service standards. Below are some of the advantages of using a CRM platform: a. Provides useful information about your customers that can enable you to identify their needs, sell more effortlessly, and give each customer a personalized experience. b. Improves customer experience and satisfaction, allowing you to establish strong customer relationships. c. Enables your sales and service teams to work more dedicatedly. d. Your customers are granted access to what has been ensured, which increases customer loyalty. e. On various platforms such as desktops, laptops, and mobile devices, most CRM stages are accessible. So you can help your customers anytime from any place globally. 4. Leverage Multi-Channel Servicing: Nobody can argue that the vast majority choose to buy from brands that have quality customer service through multiple channels, which is why omnichannel connectivity solutions continue to be offered by brands. You can enable clients to switch between multiple channels while also enjoying the quality service. This method will boost the reputation and credibility of your brand. Follow the below procedures that will help you provide your customers with outstanding multi-channel service. a. Mobile Devices: People expect something extraordinary when they're browsing on their mobile devices. You need to make sure the customer service and support are mobile-based in order to meet their requirements. b. Social Media: Numerous customers are shifting to social networks, particularly Facebook and Twitter for customer queries and complaints. To solve any conflicts between you and your customers, you can use social media intensity and provide your customers with viable solutions. 5. Enable Self-Service: Self-service is one of e-Commerce customer service's most underestimated methods. Also, a self-service support platform has been used by 77% of customers. According to Forrester, customers favor platforms which provide valuable information about the products and services. You can create and publish customer responses with the aid of a knowledge base and reduce the amount of customer service work by at least 20%. During high-volume expansions or when customers search for fast responses, you can use live chat to keep up with requests. Remember, whatever makes customers find their responses will impact your revenue. 6. Stand Out from the Crowd Using Personalization: Customers don't just simply require immediate answers to basic questions, but there are times when they are looking for a tailored solution and professional advice. According to Accenture, 33% of customers abandoned a business relationship due to the lack of personalization. Generally, consumers expect a personalized approach, and a report by Segment found that 71% of respondents are frustrated by the negative experience. You need to provide personalized and knowledgeable assistance to be a leader to stand apart from most online businesses. 7. Utilize the Power of Customer Reviews: Customers are more motivated than ever to opt for educated choices in today's modern world. They need to be considered, and the opinions of other customers on products and services need to be received. Besides the way reviews are among the essential elements of buying decisions, they are also an incredible source of thoughts for enhancing customer service ideas. 77% of customers see brands as more positive if their feedback is proactively accepted and acknowledged. Worldwide, 52% of people agree that companies need to take action on their customers' feedback. 8. Boost up Your Response Time: Speed and convenience are a must when it comes to e-Commerce. At any point customers plan to buy online, they consistently expect a quick response and brief replies. It is not enough to permit customers to contact the customer service team using multiple networks. If you need your customer service team to perform well, you have to adjust between speed and convenience. You are on the road to delivering a fully functional, multi-channel customer support strategy at the stage where you are ready to provide customers with a reliable degree of consistency in a brief timeframe through diverse platforms. Conclusion: Nobody can argue that the cornerstone of the retail e-Commerce business is customer service. As consumers demand the perfect online shopping experience, customer service becomes necessary for a competitive e-commerce environment to thrive. Executing the above highly proficient best practices will deliver profits through different parameters. When securing new consumers, this approach will enable you to attract customers and grow their lifetime trust. Suppose you are new to the world of customer service. In that case, you can connect with the best company that provides outstanding IT solutions for Retail Industry, Retail Software Development, Mobile Retail Applications, etc. In the future, it will empower you to retain your existing customers and draw new customers. This strategy will be useful for getting your business above and beyond.

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