Overcoming the challenges of digital marketing in 2018

Every marketer faces one challenge or the other while trying to establish a market for his brand in today’s ever-changing and ever-expanding the digital world. To some extent the challenges faced could be slightly different for both.  One might have trouble driving enough traffic from social media to their website and another might have trouble measuring the channel that brings them the most traffic.

In simple words, every marketing strategy out there has room to improve but the catch is to identify where exactly are you facing a challenge and what you’re trying to achieve out of the effort?

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Not getting lost in the volume

To reach out the masses the digital world is flourishing and almost every business out there has taken its products/services online. According to a report by Experian, most marketers are now fronting the challenge of making their brand stand out in the volumes available on the internet. This ultimately leads to the difficulty faced when trying to run a brand awareness campaign or obtaining new customers. You can discover the USP of your product/service. Conduct surveys of your existing customers and your target audience to better understand what they are looking for.

Targeting the right audience

One of the most and foremost thing that an effective marketer does, is to identify their target audience in the market. Targeting the right audience has become one of the biggest challenges for marketers as the number of users increasing day by day and their needs changing almost every second. Create your value proposition by keeping in mind that what your business has to offer. This will help you identify who or what would resonate with it the most when targeted. Recognize their needs and create customer personas taking into consideration their online behavior and possible future needs.

Stronger, more exciting stories

Storytelling is the key ingredient and a powerful tool to encourage readers. Storytelling is one of the best ways to showcase your brand’s personality and reputation.  Stories are not meant forjust games, novels, books, and movies. Make sure that your brand story is easy to understand and grab the eyes of the reader and share your brand’s story because it is the secret ingredient to setting your marketing on fire! Stories convey much more than simple words. To be successful next year, you will need to formulate a stronger story that the audience can relate to, and then package that story appealingly.

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More Video marketing

Video marketing campaigns smash your objectives and boost your social media forward. Undoubtedly, video marketing is one of the new additions to your promotions toolbox. In 2017, if you haven’t used video, you absolutely need to start thinking about video marketing in 2018. While blog posts and articles will continue to be the anchor of all online activities, not utilizing video as a content marketing medium will put you behind your competition.

Here are the 8 reasons why you should use video marketing now

  • video boost conversion and sales
  • video shows great ROI
  • video builds trust
  • Google loves videos
  • video appeals to mobile users
  • video marketing can explain better


Social media videos

Social media videos hold an interested and an ever-consuming audience. Approximately 45% of internet-users watch over an hour of YouTube or Facebook videos per week. This, plus the fact that the average Facebook video is 1 minute and 30 seconds, proves that the audience is there and ready. Businesses have a real opportunity here to produce brand awareness rapidly and drive new traffic to their websites.

Driving relevant traffic to the website

When it comes to expanding brand awareness in the right target market, marketers today are constantly facing a challenge. This also makes it harder for them to drive the ideal traffic to their business websites. So, understanding which channel to tap into and engagingthe relevant audience to your website to turn them into customers is becoming an ongoing challenge for marketers. Take into consideration the content you’re producing, the channels you’re presenting it on, the social media channels that you’re actively present on and the paid/unpaid campaigns you are possibly running.

Experience and insight

It is important to know your audience and what the viewers really want. It is as much about saying things and broadcasting key messages as it is about listening to the viewers and engaging users directly. Experience and expertise in the specific field you are in will be very important next year.

Keeping up with changing trends

It is important for marketers to stay up-to-date with all these changes. Over the last few years, the digital market and marketing techniques have changed significantly and it continues to change even today to cater to the modern day addressable market needs. There are many challenges headed up a digital marketer’s way of marketing is going to continue changing. It is the choice of techniques and technology that will ultimatelydefine the success of all digital efforts.

Effective remarketing

Business can take the more personalized approach and boost the effectiveness of their marketing campaigns. It is an effective way of reassuring potential customers into making that final step and converting. However, remarketing will be very different next year. For remarketing purpose Instead of using raw data and offering the same product that the customer saw earlier. To further encourage the customer, big data and AI allows businesses to also push related products and contextual messages.

Final words

There will be a lot of challenges in 2018 but these tactics will help you survive. It is the perfect time to start preparing for next year if you are serious about staying ahead and making the most of your outline marketing efforts.

Author Bio:

Nancy Lamas is the affiliated with one of the best digital marketing company in Singapore. She loves painting, traveling, and social activities. She writes on social media, email, mobile, and analytics. She is passionate about discovering new software that will that will advance her already well-honed digital marketing techniques.

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