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Top 5 Video Marketing Tips for a Real Estate Industry Helping You Conquer the Web

Posted by — February 22, 2016 in Digital Marketing 0
Top 5 Video Marketing Tips for a Real Estate Industry Helping You Conquer the Web

Did you ever know that the listings with real video marketing tactics receive more than 60% of the enquiries, than the ones who generally do not receive? This is something more than the potential buyers. Plus videos help in increasing the understanding of your value proposition with more 74%. And all this means one thing you need to be making videos. So without any further ado given below are the 5 major video marketing tips for a real estate industry that would help you conquer the web.

Top 5 Video Marketing Tips for a Real Estate Industry Helping You Conquer the Web

Focusing on the local interest: People would here want to know what is happening within their local community, and is a fact that is especially true for those moving to an area that they are unfamiliar with. So have videos created on the local charity events, the school related activities, or a highlight on your business. In short try and post anything about the community you feel would turn out to be interesting to you and your marketing audience.

Consistently tracking your results: At a minimum do make sure you have Google analytics running on your website tracking down the performance making sure you look at the results at least once in a month. Doing this would help you make informed decisions enabling you to understand if your website has any significant impact or not. In case your website has not been generating prospects for your company or property then it’s time that you revisit and take immediate action.

Launching a video marketing campaign: Videos are generally believed to have the highest engagement rate tactics in digital marketing. People like videos when they are not just informative but is even much more accessible than ever before. By producing high quality business videos of your properties, or creating high quality videos that showcases your company, driving traffic from YouTube, Face book, and Vimeo. The entire three forms offer incredible targeted advertising increasing the online reach.

Community content that holds more value: When it comes to the real estate industry or any type of real estate marketing you would here have to stay as local as possible. Generally a niche market would do two important things. One it would make you seem like a local expert, as the real estate market is the one where people are looking out for specialists. They would here want the specialists in a specific location they have been purchasing in. Two it is easier for you to dominate the entire market. Once you get the listing done in a neighbourhood then it becomes much easier to get a second listings. Real estate video marketing is the same way. When you farm the real estate territories do make sure you have some videos done for your business.

QuickTime or Blueberries for Quicker videos: Do you want to make some quick explanatory business videos in front of your computer, then QuickTime for Mac users and Blueberries for windows are the best tools that could help you make one of the best videos. You could here explain problems to your clients and customers and then have videos on YouTube when it comes to marketing. So does your client need to know each and every step taken while selling their house then it’s really very great, make a video and share it on YouTube.

So did I miss out any real estate video marketing idea or a tactic? Then leave your comments in the comments section below.

Author Bio:

Jain Dias is an experienced marketing executive in real-estate industry and he mainly focused on Luxury Villas in Bangalore. He has been writing articles covering a wide range of topics in terms of mortgage and housing markets.

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This methodology also helps the company to know what their customers think about the products and services. Besides, it also helps companies to solve the grievances of their customers. E-Commerce customer service is not just advantageous, but instead essential for success. According to Microsoft, 95% of consumers, customer satisfaction is the key to brand loyalty. Existing customers have expectations from the companies. Although fewer customers may be having issues, more customers than ever before are indented to complain over customer service issues. Today’s generation is ready to pay 21% more to e-Commerce websites that provide customer service. Let us go through a few best practices for efficient e-Commerce customer service: 1. Get Organized: One of the critical components of an effective and successful customer service department is getting organized. 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You must represent customers according to their preferred medium of contact. If you need to reach and surpass the expectations of customers, you can set up a durable multi-channel customer service technique. 3. Use CRM Platforms: You can streamline your workforce measures using CRM platforms if you need to overcome customer dissatisfaction. This approach will continue to ensure that everybody is on the same wavelength, which is critical in building high customer service standards. Below are some of the advantages of using a CRM platform: a. Provides useful information about your customers that can enable you to identify their needs, sell more effortlessly, and give each customer a personalized experience. b. Improves customer experience and satisfaction, allowing you to establish strong customer relationships. c. Enables your sales and service teams to work more dedicatedly. d. Your customers are granted access to what has been ensured, which increases customer loyalty. e. On various platforms such as desktops, laptops, and mobile devices, most CRM stages are accessible. So you can help your customers anytime from any place globally. 4. Leverage Multi-Channel Servicing: Nobody can argue that the vast majority choose to buy from brands that have quality customer service through multiple channels, which is why omnichannel connectivity solutions continue to be offered by brands. You can enable clients to switch between multiple channels while also enjoying the quality service. This method will boost the reputation and credibility of your brand. Follow the below procedures that will help you provide your customers with outstanding multi-channel service. a. Mobile Devices: People expect something extraordinary when they're browsing on their mobile devices. You need to make sure the customer service and support are mobile-based in order to meet their requirements. b. 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Stand Out from the Crowd Using Personalization: Customers don't just simply require immediate answers to basic questions, but there are times when they are looking for a tailored solution and professional advice. According to Accenture, 33% of customers abandoned a business relationship due to the lack of personalization. Generally, consumers expect a personalized approach, and a report by Segment found that 71% of respondents are frustrated by the negative experience. You need to provide personalized and knowledgeable assistance to be a leader to stand apart from most online businesses. 7. Utilize the Power of Customer Reviews: Customers are more motivated than ever to opt for educated choices in today's modern world. They need to be considered, and the opinions of other customers on products and services need to be received. Besides the way reviews are among the essential elements of buying decisions, they are also an incredible source of thoughts for enhancing customer service ideas. 77% of customers see brands as more positive if their feedback is proactively accepted and acknowledged. Worldwide, 52% of people agree that companies need to take action on their customers' feedback. 8. Boost up Your Response Time: Speed and convenience are a must when it comes to e-Commerce. At any point customers plan to buy online, they consistently expect a quick response and brief replies. It is not enough to permit customers to contact the customer service team using multiple networks. If you need your customer service team to perform well, you have to adjust between speed and convenience. You are on the road to delivering a fully functional, multi-channel customer support strategy at the stage where you are ready to provide customers with a reliable degree of consistency in a brief timeframe through diverse platforms. Conclusion: Nobody can argue that the cornerstone of the retail e-Commerce business is customer service. As consumers demand the perfect online shopping experience, customer service becomes necessary for a competitive e-commerce environment to thrive. Executing the above highly proficient best practices will deliver profits through different parameters. When securing new consumers, this approach will enable you to attract customers and grow their lifetime trust. Suppose you are new to the world of customer service. In that case, you can connect with the best company that provides outstanding IT solutions for Retail Industry, Retail Software Development, Mobile Retail Applications, etc. In the future, it will empower you to retain your existing customers and draw new customers. This strategy will be useful for getting your business above and beyond.

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