LinkedIn, Facebook, Twitter, Pinterest, Google Plus and a dozen more social media channels are out there! All you need to do is be an active player and make good use of them as a long-term earning source.
Today, social media marketing is thought as an excellent way for business owners to reach mass audience and spread their message beyond local boundary. The case with landlord business is no difference whether it’s for a coffee shop or full-scale real estate. Savvy marketers exploit social media in number of ways that give them a competitive edge to play more creatively thus extending their customer base. Large and well-reputed property management companies as well as landlords with a dozen property units are quite active on social media and eager to shout out the word of it.
But, what if someone has only a few properties at their disposal? The benefits of social media are for all and help small businesses to compete on equal level. Custom social media is what allow you to connect with your friends, family and even small landlords that may bring in quite a business if used proactively. Rather than launching a huge campaign that takes lots of investment and assistance of market veterans, try tapping your own network and extract the resources.
Perhaps, it’s about time you put social media to more effective use instead of the usual platform where you share funny memes or comment on others images. Being a platform where you’ll probably connect with the entire world, a word spread from social media can either take your business to the sky or deep down in the dump! It all depends on overall campaign and efficiency.
Personal social media to fill vacancies
Customizing the social media is just an innovative way to networking as compared to the traditional. Just like you share the latest song or a comic video, spread the word of property rental and it’s likely to go viral within a day or perhaps, a few hours. For instance, if you’re operating in a hub of real estate such as UAE, then using social media to list down an apartment for rent in Downtown Dubai would surely bring immediate results.
Once the word is out, it’ll spread from one person to another; gaining a life of its own. All it takes is the right message and the right person to respond! Meanwhile, simply relying on personal social media as an advertising means isn’t preferred, jump for whatever’s best after carefully studying the market you operate in and type of property dealing with.
Why use social media in the first place?
Social networking allows homeowners to introduce the property and themselves; an excellent way to establish trust and highlight the type of tenant you seek. Care to develop a Frequently Asked Questions (FAQs) to help visitors find a suitable rental unit. Share articles, news and blog posts about real estate industry, economy that surrounds your community and various facilities attached to it.
Although marketers tend to highlight only the optimistic aspects, it’s far better to be straightforward that helps avoid the deal to end with a pessimistic impression. Remember, negative statements spread like wild-fire and may demolish your business permanently so be honest from the start. You’ve the chance to show what kind of person you are, type of property and tenants so don’t waste it!
Asghar Paracha is an online Digital Marketing Expert and working with Traffic Online Media Solution group to provide his expertise for different online clients throughout MENA region.