Blog writing is one of the most cost-effective forms of marketing and, according to Hubspot, is 13 times more likely to deliver positive ROI compared to campaigns without them. While excellent prose will help your blogs to get more clicks, there are a few other tactics that you can deploy to increase visibility, reach, and engagement online
Share on social
If they are not promotedand shared across a variety of relevant channels, even the best blogs can get lost in the shuffle. Fortunately, social media makes it easy for you to boost the visibility of your blogs. All you have to do is create an account on platforms such as Facebook, LinkedIn, and Twitter and then link to your blog in a post. Social sites are prime traffic sources, so don’t sleep on them.
Google prefers to rank excellent gaming sites like NJ Online Casino and content that is comprehensive and covers a particular keyword or topic in full detail. Blogs with longer word counts generally feature higher up in search engine results pages (SERPs), so target output of between 750 to 1,000 words. This strategy is part of search engine optimization, a process that can net you more clicks if you optimize correctly.
Write great headers
The headline of a blog is the first thing that people will see. It needs to be concise yet catchy to draw in people. Headlines should be around 55 to 60 characters in length and include a mix of target keywords. A high-quality headline will capture a person’s attention and trigger some sort of emotional response.
A case study by SEO software company Moz found publishing evergreen content is one of the best strategies for boosting traffic to blogs. Evergreen is defined as a blog or article that is not time-sensitive and will remain fresh for readers long after its initial publication date. Blog formats that work well for this include how-tos and listicles. You can return to these blogs to update them or repurpose them to ensure they are always relevant for readers.
Optimize your website
You will likely be hosting a blog on your website. That makes technical design and SEO important. You want your pages to be easy to navigate, readable, and fast. Visitors will have no qualms about navigating away from a blog if it takes more than five seconds to log. You can optimize your blogs by compressing images, tailoring content for mobiles, and using a clean and clutter-free design.
Use data and analytics
It will be challenging to improve the performance of your blogs if you don’t know how much traffic you are getting and where from. Google Analytics makes the process of tracking key metrics and making improvements easier for you. By using this software, you will be able to see click-through rates and time on a page. You can use these insights to improve the quality of your content.
Deploying these tactics and regularly optimizing SEO will help you to get reliable traffic from search engines, social media, and across the web, which will translate to high quality and sustainable clicks for your blog.