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Social Media CRM – Can Do Wonders To Your Business If Utilized In The Right Way!

Posted by — October 22, 2014 in Digital Marketing 0
Social Media CRM

The business approach has changed to a great extent in the past few years and there are a whole lot of things that have entered the priority list and social media is one of those. For all those businesses that have a keen eye on the prospect and want to ensure that they are doing it all write it would be a great idea to opt in for some Social Media CRM integration. These days when the branding and marketing is revolving around interactions and communications, utilizing the power of Social Media Listening will be of great help.

The business model has evolved and now the focus is on all those elements that would give an immediate jolt to sales and this is where it becomes necessary to pick the right Social Media Tool. For all those who are new in this online arena, need to know that this Social Media CRM integration is going to act as a magic wand that would be of great help in building relations with the customers. With this, you will be working on a CRM in and out and using its social power to the fullest, thus, you will be able to facilitate communication in a better and result driven way.

Social Media CRM- Is Much More Than A Social Media Tool

Looking into all that Social media CRM has in its kitty, it would not be a wrong thing to comment that it is much more than a social medial tool. This is a system that would help you move ahead on the path of data exchange and would ensure that all this is done in real time so that you get a glimpse of the results, almost immediately. Another interesting benefit of going in for this wonder integration of social media with CRM is that with this you will be able to get hold over regular updates coming from social feeds and using these you can get best from the analytics.

Social Media CRM

Looking into the present day brand building scenario, it can be clearly seen that these days focus is on building relations with the customers and sales or profits sit on the second slot. With social media CRM you will be able to engage the customers in such a way that they take a note of the sales pitch without finding it too hard to digest or too pushing. At present, there is no space for one way communication as the whole interaction process has changed and this is why social media listening is being considered as a wonder tool that helps you speak and get response in a single go.

Now when there will be communications with like minded people, chances are fairly bright that sales would get better. One of the most impressive reasons that is adding to the ever increasing worth of social media CRM is that it is a highly affordable tool and there would be no holes in your pocket by the end. With this, you will be investing your time and money on the areas that really matter and this is why the customer engagement model is going to get better.

Things To Consider When Going In For Social Media CRM

For the ones who have customer retention and acquisition in mind, it gets imperative to take a note of some important things before opting in for social media CRM.

  • The integration has to be done in such a way that the conversion costs is kept stable and the sales and leads are increased multiple times
  • Social media analytics should not be missed as without this it is going to get tough to analyze customer interactions and then take decisions based on these
  • The social media CRM being chosen should be able to drive in sales and also help in targeting the right audience at the right time

These days, when customers hold the caliber to change market environment, only that social media tool that promises success, is light on pocket and is future ready has to be chosen. It would be a nice idea to explore some interesting options and then finally settle for the one that seems idyllic.

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Today, for any business, excellent customer service is fundamental. There is no denying that online shopping is rapidly evolving at a fast pace. According to Statista, in 2022, global retail e-Commerce revenue is estimated to hit $6.54 trillion. In the social media era, bad news travels faster than good news. People usually share their bad customer experiences on social media while some share their experience about their excellent customer experience. Statista quoted, "there is no longer a product or category that has no place on the online platform, and record-breaking numbers are seen in online marketplaces." For example, every month, 206 million people visit Amazon applications all over the world. What is E-Commerce Customer Service? E-Commerce customer service is the method in which online businesses provide assistance, including tackling online purchasing decisions to solve problems of the customers. This methodology also helps the company to know what their customers think about the products and services. Besides, it also helps companies to solve the grievances of their customers. E-Commerce customer service is not just advantageous, but instead essential for success. According to Microsoft, 95% of consumers, customer satisfaction is the key to brand loyalty. Existing customers have expectations from the companies. Although fewer customers may be having issues, more customers than ever before are indented to complain over customer service issues. Today’s generation is ready to pay 21% more to e-Commerce websites that provide customer service. Let us go through a few best practices for efficient e-Commerce customer service: 1. Get Organized: One of the critical components of an effective and successful customer service department is getting organized. 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You must represent customers according to their preferred medium of contact. If you need to reach and surpass the expectations of customers, you can set up a durable multi-channel customer service technique. 3. Use CRM Platforms: You can streamline your workforce measures using CRM platforms if you need to overcome customer dissatisfaction. This approach will continue to ensure that everybody is on the same wavelength, which is critical in building high customer service standards. Below are some of the advantages of using a CRM platform: a. Provides useful information about your customers that can enable you to identify their needs, sell more effortlessly, and give each customer a personalized experience. b. Improves customer experience and satisfaction, allowing you to establish strong customer relationships. c. Enables your sales and service teams to work more dedicatedly. d. Your customers are granted access to what has been ensured, which increases customer loyalty. e. 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Besides the way reviews are among the essential elements of buying decisions, they are also an incredible source of thoughts for enhancing customer service ideas. 77% of customers see brands as more positive if their feedback is proactively accepted and acknowledged. Worldwide, 52% of people agree that companies need to take action on their customers' feedback. 8. Boost up Your Response Time: Speed and convenience are a must when it comes to e-Commerce. At any point customers plan to buy online, they consistently expect a quick response and brief replies. It is not enough to permit customers to contact the customer service team using multiple networks. If you need your customer service team to perform well, you have to adjust between speed and convenience. You are on the road to delivering a fully functional, multi-channel customer support strategy at the stage where you are ready to provide customers with a reliable degree of consistency in a brief timeframe through diverse platforms. Conclusion: Nobody can argue that the cornerstone of the retail e-Commerce business is customer service. As consumers demand the perfect online shopping experience, customer service becomes necessary for a competitive e-commerce environment to thrive. Executing the above highly proficient best practices will deliver profits through different parameters. When securing new consumers, this approach will enable you to attract customers and grow their lifetime trust. Suppose you are new to the world of customer service. In that case, you can connect with the best company that provides outstanding IT solutions for Retail Industry, Retail Software Development, Mobile Retail Applications, etc. In the future, it will empower you to retain your existing customers and draw new customers. This strategy will be useful for getting your business above and beyond.

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