One of the most famous luxury car manufacturers, Jaguar has been offering a blend of timeless styling along with performance since years. The brand has a wide reach and a colossal global presence. This is why writing a Jaguar case study cannot be a smooth drive, even when driving in one of the luxury cars. There will be times when you might have too much information and not understand which data to miss and which to include. Again, there will be times when you will not find enough data even after digging deep.
That’s not all either. Just like different kinds of case studies have different uses, the formats and requirements differ too. You must know which areas to focus on while writing a particular kind of case study. For example, if your Jaguar case study has to be a SWOT analysis, then you must follow the format of an exploratory paper and investigate into the SWOT factors.
Now, if you cannot understand where to start your Jaguar case study from, we have enlisted the entire process in a few easy steps. These steps will ensure that the development and delivery of your case study are smooth. But, before that, here is an overview of the brand Jaguar along with some quick facts to make your case study stand out from the rest.
|Owner||Jaguar Land Rover|
|Previous owners||Jaguar Cars Limited|
|Tagline||“The Art of Performance”|
Jaguar (presently known as Jaguar Land Rover) is a British multinational car manufacturer with headquarters in Coventry, England. Jaguarwas founded as the Swallow Sidecar Company in 1922, and the brand name was rechristened to Jaguar Cars in 1945. After the brand merged with the British Motor Corporation in 1966 and then with Leyland Motor Corporation in 1968, it came to be known asBritish Leyland.Ford then acquired jaguar in 1990. In 2008,Ford soldboth Jaguar Cars and Land Rover to Tata Motors. At present, the brand is known as Jaguar Land Rover and is a subsidiary holding company of Tata Motors.
A lot goes into the making of a Jaguar car. Engineers carry out climate tests at -40 degrees for a stretch of 12 hours to check the endurance of the vehicles. The cars arealsomade to go through a wind tunnel with water jet-sprays. This process is used to make sure that every Jaguar carworks fine when subjected to the harshest of weather conditions.
Let us now get to the steps of writing a comprehensive Jaguar case study. Here you go!
Step 1: Determine the purpose of the case study
To make sure that your case study hits every right nail, you need to understand what the case study wants from you. Do you have to analyse the advertising initiatives of the brand? Or, do you have to analyse the strengths and threats? Unless you understand what the case study must achieve, there is no way you can do justice to the topic. Moreover, the subject will also determine what modes of research you will have to follow.
Step 2: Start your research
Once you have narrowed down the specific problem, it is time to find as much as you can about Jaguar. Do not just depend on Wikipedia. Even when using Wikipedia, click on the links given in the reference list and read up the actual source. Additionally, search up books and articles and journals for relevant, and most importantly, reliable information. You can check out the official website of the brand and visit the PR section.
Step 3: Review previous case studies
Search for Jaguar case studies that have been already published to make sure that you do notoffer information that has been delivered already. Also, read the articles that are relevant to your case study’s situation. In doing so, you may bump against an existing problem that still needs a solution. Other than this, you can also reviewsample case studies to get an idea of how to compose and format your paper.
Step 4: Select the participants for the interview
Other than published data, you need real-time findings for your Jaguar case study. While this step may not be necessary, it can surely give you a competitive edge over the others. You can rely on subject matter experts in the field of the study and customers for the best information.Make sure that the participants you choose are knowledgeable and have been directly involved with the brand.Also, dig deep to know more about your subjects. This will help you structure your interview questions in the right way and obtain useful information easily.
Step 5: Draft a list of interview questions
The interviews will serve its purpose only when you ask the right questions. Askopen-endedquestions that require their opinions. What can theyshare about their purchase of a car? What do they think should Jaguar do differently? Also, make sure that the questions are not repetitive. You must ask questions for facts that you will not find in any article. Apart from the questionnaire, decide how you want to conduct the study –personal or group interviews, upfront or virtual interviews, etc.
Step 6: Collect and analyse the data
Request the participants toprovide photos and the subject matter experts for statistics to add credibility to your case study. Once you are done collecting all the applicable data about Jaguar, it is time to analyse and organise the data and observations that you want to include in the case study.Since you cannot add every data you have gathered in the paper, you need to decide which to add and which to let go. Also, sort through all the data and arrange it in a way that the transitions are smooth and can be understood easily.
Step 7: Develop and write your case study
Like any other academic paper, your case study must have four sections: an introduction, background information about the case, presentation of findings and a conclusion.The introduction should be crisp. Start writing your Jaguar case study by formulating the problem in brief to form a thesis-like statement. This will help you remind the reader about the crux of the entire paper.
Next, addbackground information to give your audience a panoramic view of the issue.After the reader has the required knowledge to understand the problem, present your data in the form of quotes and data.At the end of the analysis, offer possible solutions. You can also leave the reader with a question that forces them to think about the case.
Step 8: Add references and appendices
Just like any other academic paper, you need to reference your sources in the Jaguar case study as well. While I have mentioned this step later on in this post, I would suggest that you start noting down the sources as and when you use them while researching on the topic. This way, you will not have to hunt for the sources after you have used them all. You can even add the links to information that you thought would have interrupted the flow of the case study. About the style of referencing, ask your instructor which style to follow. If you find this step too tedious, I suggest you use a referencing and citation tool for the task.
Step 9: Edit and proofread your writing
Once you are done writing the paper and drawing up the reference list, go over the paperwith a keen eye to detect any data that isn’t relevant or necessary. Unless the data supports the entirety of the work, remove it or include it in the appendix. After you make the required deletions, it is time for minute revisions. Edit with a fine-toothed comb to detect grammar, spelling and punctuation errors, and correct them. Also, keep an eye out for the flow and transition of the entire content.
The process of writing a Jaguar case study isn’t going to be shorter. But now you have a roadmap in front of you at least. While researching for the case study, always remember that brand is a globally renowned one. So, do not make the mistake of adding data that isn’t true. Follow these steps and write a case study that offers a 360-degree view of the brand with a focus on the topic. All the best!