Your business or you have decided to create a website and to achieve greater visibility on the internet. Focus on the following to give you the best chance of increasing website traffic flow and traffic quality.
- How to give your viewers an excellent experience
- How to improve your online visibility with Search Engine Optimization (SEO)
Get, Grab and Keep Them
When visitors make their way to your website, you want them to stay, navigate the site and come back for more. You should use search engine optimization for on-page issues as well as for how you increase your visibility.
You have heard the axiom “content is king” and it is extremely important for the success of a website, that the content you provide for your visitors is excellent. You need to keep the content original, informative, and updated. SEO encourages regular posting of new information, articles, blog posts, and new product launches, which will keep users coming back for more.
The structure of your website is important for the users who visit as well as for the spiders that crawl the web, looking for new content for the search engines to reference. A good website infrastructure will ensure that your visitors can navigate the whole of your website without difficulty or problems negotiating from one page to the next.
If you have a personal experience blog post that is relevant to an article posted on your website, link them together. Likewise, if you refer a product in an article, insert a link for ease of navigation. However, you should always ensure that your links are relevant and strategically placed for maximum SEO benefits. Search engines are able to spot context within a webpage and have the power to penalize irrelevant and overused links
External links to your site increase visibility to the wider web. The other half of search engine optimization deals with how easy it is to find your website from other sources, rather than typing the web address into the address bar or search engine.
Linking your website with a Social Media business profile is a good way to get your website to a completely new audience of people. Groups of people who would never search for your product or service may find it through friends.
Fostering partnerships with compatible websites will help increase access to your website. Increasing external links drive your reputation and your SERP position up and all the way to the top. Positive reviews on relevant products and comments on other blog sites will lead to reciprocity. Both you and your partners will benefit from increased traffic flow by sharing followers.
If you have a locality, in which you operate, adding your website to a local listing service will help. Submissions to these sites receive a greater amount of traffic if they have a website listed and those additional links create more listings for your website on SERPs.
If you approach your website launch with all of the above tips in mind, you already have a good chance of a securing a good position in the SERPs. Search engine optimization is not just about Google finding you. Google bots find it easier to locate and rank you if there are many signposts (links) to your website, between your web pages, and if you have external ‘advocates.
SEO is notable for being able to yield good results, but don’t forget that it is not just about being on the first page ranking on Google. You want to dominate it, right?
Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.