A majority of people start researching the services online before buying or availing any. so, for a company or business, building a website is a positive step towards the online marketing strategy. Having a website is not only the solutions to get online leads or promotions, in fact popularity in the search engines really matter that can be maintained by SEO strategies.
SEO strategies even include the process of enhancing traffic on a web page. This is can be done only by getting the higher ranks on the first page of search engines. As, Google is capturing more than 60% of the search engine market, it will be a good reference point to use while developing a SEO strategy.
You want to make your site optimize for Google? Here are some important tips:
Add fresh, unique and relevant content on your website:
You might have seen the posts from Matt Cutts, a member of Google’s search quality group. Always he is trying to convey the message to webmasters that great content has to be the foundation of every great website.
As, people use search engines to find out the information or solution to their queries. Google constantly crawls the web pages with fresh content to index in order to deliver the best results or answers. That’s why, Google always shows the relevant results whenever be enter a query or keyword.
Promote your website to get qualitative back-links
Participate in the relevant forums and blogs by getting a part of the online conversations. This will help you to add links back to your website. while providing informative data to customers, others will definitely link back to your website. These kinds of external links are really helpful in getting top ranks on Google.
It refers to the study of words that would be use by your potential clients while searching for your services or products on Google and that keywords should be included in your website also. To start, ask yourself what keywords you think your customers would use to search for your products or services. you can also see your competitors’ sites. Another way is to use a free keyword planar tool like ‘AdWords‘ by Google that will suggest to many keywords according to your website or services.
Use Descriptive URLS
The text shown in the URL really factor in the ranking on search engines. So, make sure each URL of your all web-pages should be descriptive like it itself gives the idea or introduction about the page it representing.
Add Alt text in Images
Alt text plays a key role in describing the images displayed on a web page. This will provide the information about the function and content of your images to Google.