You may not have the budget to build backlinks, or you may be completely bewildered by the mere thought of search engine optimization – luckily, there are plenty of ways to get traffic that have nothing to do with either! You can make your blog a lean, mean SEO machine – almost effortlessly, by practicing some search engine optimization best practices with your blogging.
First, to not waste any link juice your blog is going to accrue, make sure you set a preferred domain in your blog settings as well as in Google Webmaster Tools. A www or a non-www? – now that is the question! No matter how you choose to answer this question, the most important thing is to stick to it!
You don’t want to worry about having duplicate content on your own blog! To avoid these issues, use canonical tags wherever it is needed. Put some thought into pagination of your blog, and insert “next” and “previous” post links.
No matter which blog platform you use, you will probably do well to customize your permalink structure. The URL structure is supposed to make it easier for your readers to navigate your blog, and for search engines to understand your content.
Before hitting “publish”, take a second to view how the post’s “slug” looks like. Remove any so-called “stop words” (these are the words like “the”, “a”, “and” etc.), but make sure you do it before the post goes live to avoid the hassle of using redirects later.
Link internally whenever it makes sense! This is good for SEO, and great for your readers who want to see more of what you are offering on your blog. Therefore, the content linked needs to be highly relevant to be viewed as authoritative – by both your readers and the search engines.
Don’t go wild creating new tags, labels or categories – especially if they are too similar to the ones you already have. This practice could produce thin content and be seen as duplicate content issue by search engine bots.
Design matters! We are not talking solely about having a “nice” website here, yet the user experience on your blog is taken into account by the search engines. These days, having a responsive blog design is not optional – it is a must! Your readers will be happy to browse your blog from whichever device they happen to use at the moment. When it comes to SEO, you are going to avoid all the issues that may occur when having two separate versions of your blog.
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