Publishing fresh content on your website is considered to be one of the most effective strategies to drive organic traffic and build a strong audience base. Quite unfortunately, most of the time, business owners are not able to get the maximum possible benefit out of each piece of content they create and share. Social media platforms are one of the most effective channels of communication in the present scenario. No wonder why most business owners try to drive traffic via social media platforms. If you too have been thinking about taking this route, here are four of the most effective steps to do the same:
- Consider reposting infographics with statistics: Even if you are not able to create a fresh infographic about or relevant to your business, you can simply search for good infographics and repost those. All you need to do is promote them in a unique way. You can add some unique content above the infographic and thus tweak it to fit your own purpose.
- Refrain from being a spammer: Anything that seems to be spam is not accepted in the domain of digital marketing. Hence, make sure you don’t take any such actions that make your account seem to be a spam ID. If you continue to share or post too much, your target audience will eventually tend to ignore your updates and tweets. Make sure you consider your followers’ tastes and preferences since the posts are meant for them, not for you.
- Focus on adding tweetable quotes throughout posts: This is one of the most effective methods to drive traffic from social media. You can ensure that your thought-provoking quotes have a “click to tweet/retweets” button, the “Pin It” button, or some other share plugins to your images to make it a no-brainer to help those who enjoy your content share them across a social media platform of their choice.
- Monitor the results: Just like you do with your other marketing campaigns, you need to monitor the results thoroughly. You should watch out for several factors such as an increase or decrease in the post activities, if there is any negative feedback from your audience, or if your target audience is losing interest in any one piece of content.
With all these steps, complemented by sharing interesting, though-provoking content, you are sure to double your traffic from social media. So, what are you waiting for? Jump right in and bring more traffic to your blog or website.